Three tiers. One platform. Pick the depth your shop runs at.
Every tier runs on the same Hearthmark engine — AI qualification, live-transfer scheduling, TCPA-aware consent, and license-matched handoffs. Pricing scales with how many advisors you put on the front of it and how much attribution you want back.
Captive call center vs independent
Why an independent mortgage-protection producer outworks a captive call center.
The operating model changes who pays for the desk, who responds to the lead, and who owns the renewal dollars. Compare the five pressure points before you choose a tier.
One producer, the AI front office in their pocket.
- One producer seat
- AI qualification with TCPA + state-license checks
- Live-transfer scheduling against your calendar
- Side-by-side carrier pre-quotes
- Renewal chase queue
- Email support
A single-advisor practice, with the handoff dialled in.
- Everything in Solo
- Live-transfer routing with conflict detection
- Renewal queue with annual-review reminders
- Per-source attribution dashboard
- Compliance log access (TCPA consent trail)
- Priority email support
A multi-advisor brokerage, with routing rules you set.
- Everything in Practice
- Up to five advisor seats
- Source-aware lead routing (web, referral, paid)
- Per-advisor performance + pipeline dashboards
- Team onboarding flow + invite handling
- Quarterly white-glove configuration review
Before you choose a tier
The questions behind the lead math.
A clear view of acquisition cost, expected return, and the path to your first qualified conversation — without promising a number the traffic has not earned yet.
Want to see how that lands against your producers' per-lead math? See the economics →